Amazon is looking to capitalize on the growing popularity of e-commerce.
But the company is facing some stiff competition from rival retailers who are using its e-store platform to deliver products from around the world.
The company is launching its first foray into e-sales, the Amazon Digital Media, or AMX, platform, which it is launching this fall.
AMX is expected to be the company’s first foray in the e-books and audiobooks space.
Amazon announced the new platform at the Digital Media Conference in San Francisco last week.
The new platform is the brainchild of Jeff Bezos, who previously built Amazon’s Amazon Studios into the largest movie studio in the world with a $5 billion deal with Warner Bros. and a number of smaller film and TV productions.
Amazon is using AMX to build its own film and television programming in an effort to attract a larger audience.
In addition to creating a marketplace for e-book books, the platform will be used to bring Amazon Prime members in-store to buy products, including movies, television shows, and other goods.
“The platform will provide a digital library of content for Amazon Prime,” Amazon VP and COO Chris Dunn told The Wall Street Journal in an interview published Thursday.
“It’s not just going to be e-readers, it’s going to become an omnichannel experience that’s going be accessible for everybody.”
The company has already made waves with its Amazon Video streaming service, which Amazon has already licensed to other companies.
But Dunn says that AMX has the potential to become a major player in the digital video game market, which is estimated to have an estimated $6 billion market value.
Amazon’s digital video service, called Prime Video, was launched in 2015 and offers a large number of popular video games and other entertainment content that is exclusive to the company.
Prime Video offers a $99 per year membership, and it also offers other benefits, including free shipping on all orders.
The launch of AMX comes as Amazon continues to expand its online grocery delivery service, with a launch planned for next year.
The Prime Video service will offer a range of products including fresh groceries, grocery shopping and food delivery, with Prime Video shipping options in over 60 cities around the U.S. and Canada.
The service has been popular with consumers, and Amazon says it will add more than 5,000 delivery locations in the U, including in California, Arizona, Illinois, Ohio, and Washington, D.C.