GM to stop selling electronic keyboards in Europe and Asia in 2021, as it looks to focus on its core business of producing cars and trucks.
In a statement, GM said it would no longer offer electronic keyboards for use with its flagship Chevrolet Bolt electric vehicle.
GM said the decision to stop the sale of electronic keyboards to European and Asian customers was made in response to a lack of demand for the products.
“We have seen a significant increase in demand for our electric vehicles,” GM said in a statement.
The decision comes at a time when GM is also looking to focus more on its truck business, which has seen a record-breaking 1.4 million sales since GM began offering electric trucks in 2017.
Under GM’s current plans, GM plans to roll out its electrified fleet in 2021 and in 2022, which would make it the largest automaker to roll the electric trucks out.
While GM said the sales of its electrification vehicles were expected to reach between 300,000 and 400,000 annually, analysts say GM may be able to exceed that, if demand for electric vehicles increases.
Last month, the US government banned GM from selling electric vehicles in certain states and jurisdictions, a move that the automaker has said is a response to growing concerns about electric vehicles.
As part of its strategy to sell electric vehicles, GM has also been expanding its operations in China.
According to Reuters, GM will also sell its electric vehicles and related products in the Middle East, where it is trying to sell its new Bolt EV.
In addition, the company has launched a website, electricvehicles.com, that has been designed to provide buyers with information on electric vehicles at a cost that will make it more attractive to consumers.