With its new electronica-themed EnerGuide, Amazon is trying to reinvent the way people use and discover the internet.
The company has partnered with two-time Emmy-winning producer David Byrne and former Beatle George Harrison to create a digital music hub.
The new EnerGuru is an “alternative music destination,” offering a curated selection of music and videos curated by Amazon.com.
Byrne, whose credits include “The Sopranos,” “House of Cards,” “Orange is the New Black,” and “American Gods,” said he was inspired by the Beatles to create the project.
“There is something that you do in the world that is a combination of emotion and sounds that is unique,” he said.
He said he created the Ener Guru for music fans to “experience music and its impact on their lives.”
The Ener Guide will feature more than 500,000 songs and videos, with new content added daily.
It will be available to anyone in the U.S. and Canada.
The Energizer Battery, a line of batteries that power Amazon’s e-commerce platform, will be included in the Energist.
The site will also offer a number of other features, including “instant access to all new content,” a “pop-up shop” that will give customers access to curated products and a “customer feedback” section.
Byrnach said he and Harrison collaborated on the project with David Lynch and Michael Moore.
They originally collaborated on a feature film called “Innocence of Muslims” for HBO, but Moore had a change of heart and wanted to do a movie for Amazon instead.
Moore, a former Disney executive, said they were inspired by Lynch’s vision for the film.
Amazon is also partnering with the American Civil Liberties Union to help distribute the Energy Guide.
Amazon also will be promoting the guide through Amazon Prime Video and its own Prime Music service.
Brynch said Amazon’s new partnership with Byrne was an opportunity to work on “a brand new way to connect people with music.”